May 20 2012
UX – User feedback is costly
I came across this experience during my research for a property.
The website asks its user to give a feedback free, that too by calling them. WTH! First of all, I came searching for a property, which I didn’t get as expected. I have other service providers to get my job done. Why will I sit here and call you, that too spending my money to fetch you more business?
Feedback is very important to create better user experience but user feedback is always costly. Users gives free feedback only when they are completely upset about your website, or when they are extremely pleased with the services. So if the business needs a feedback from user, reward the users.
What you say?
